Dalva Franklin.

Senior Director, Financial Planning & Analysis · Atlanta

Finance that moves the business forward.

I'm a strategic finance and business transformation executive with 15+ years across FP&A, business intelligence, and operational performance in fintech, communications, and SaaS. Today I own full P&L expense management for Corpay's U.S. Vehicle Payments line of business, one of the company's largest and most profitable segments.

Portrait of Dalva Franklin in a charcoal blazer and white shirt
Open to VP & Senior Director roles

Statement of impact

The portfolio I lead, and what it has returned.

Scope · current roleCorpay U.S. Vehicle Payments, full operating expense ownership including EBITDA reporting in partnership with the revenue organization.

  • Operating expense portfolioBudget, forecast, scenario planning$300M
  • Business unitsSales, Marketing, Operations, G&A6
  • Cost centersGoverned under one framework45
  • Positions in workforce planOrganizational and headcount planning700+
  • Annual savings contributedCross-functional transformation at Corpay$10M+
  • Cumulative cost savingsAcross career, including $5M at Aspect Software$15M+

How I lead

A finance partner who turns numbers into decisions.

My path runs from customer operations analytics at T-Mobile to owning a $300M expense portfolio at Corpay. That range shapes how I work with operators, executives, and my own team.

Dalva Franklin in a navy blazer in an office
Dalva Franklin in a black blazer and light blue shirt
Dalva Franklin in an olive blazer
Dalva Franklin in a grey blazer and pink blouse

Translate data into direction

Fifteen years in BI and FP&A taught me that a dashboard only matters when it changes a decision. I build reporting that leaders actually use.

Build frameworks that scale

The governance and reporting processes I built as Director now run across the full enterprise portfolio I oversee as Senior Director.

Develop the next bench

I lead and grow a team of finance professionals and mentor students in fintech at UGA's Terry College of Business.

Experience

From frontline analytics to the finance seat at the executive table.

  1. Aug 2023 – Present
    Current

    Senior Director, Financial Planning & Analysis

    Corpay · Atlanta, GA

    • Own full P&L expense management for U.S. Vehicle Payments, directing budgeting, forecasting, workforce planning, modeling, scenario planning, and executive reporting for a $300M operating expense portfolio across six business units and 700+ positions.
    • Calculate and report EBITDA with the revenue organization, giving executive leadership a complete view of line-of-business profitability.
    • Lead a team of three (a Senior Manager and two Senior Analysts) and serve as a trusted advisor to GMs, SVPs, and executive leadership across Sales, Marketing, Operations, and G&A.
    • Drive finance transformation through Power BI dashboards, KPI scorecards, governance frameworks, and automated reporting.
    • Lead initiatives spanning Finance, Operations, Technology, HR, Payroll, and Customer Experience that contribute more than $10M in annual savings.
  2. Aug 2021 – Aug 2023

    Director, Financial Planning & Analysis

    Corpay · Atlanta, GA

    • Directed budgeting, forecasting, and workforce planning for a portfolio of business units within G&A and Operations.
    • Built the core financial reporting and governance processes later scaled across the full enterprise portfolio.
    • Improved budget accuracy and spend discipline with business unit leaders, setting the foundation for promotion to Senior Director.
  3. Mar 2020 – Aug 2021

    Program Manager, Paid Programs

    Asurion · Nashville, TN

    • Designed and ran every incentive program for the customer service organization, building each from the ground up.
    • Partnered with FP&A to keep programs on budget, using SQL and Power BI to track payouts and cost drivers such as cost per call.
    • Presented performance to managers and directors and adjusted program design to control spend.
  4. Aug 2018 – Mar 2020

    Senior Analyst

    Corpay · Nashville, TN

    • Built Power BI and Salesforce dashboards tracking Voice of Customer, NPS, and service KPIs, and owned the end-to-end incentive program through payroll.
  5. 2016 – 2018

    Data Analyst

    Aspect Software · Nashville, TN

    • Founded the CARE Quality Program, designed executive dashboards, and supported offshore operational transitions that contributed about $5M in savings.
  6. 2008 – 2016

    Data Analyst

    T-Mobile · Nashville, TN

    • Built executive reporting and quality analytics across multiple customer operations sites, grounding a career-long approach in root cause analysis and executive communication.

Expertise

Where I add the most value.

Financial leadership

  • Enterprise FP&A and financial strategy
  • Budgeting, forecasting and modeling
  • Cost optimization and P&L management
  • Executive reporting and governance

Transformation

  • Business transformation leadership
  • Workforce and organizational planning
  • Process redesign and automation
  • C-suite and cross-functional partnership
  • Team leadership and development

Analytics & systems

  • Power BI
  • Planful
  • Dynamics 365
  • ServiceNow
  • SQL
  • Advanced Excel
  • Salesforce

Education & affiliations

Grounded, and giving back.

Education · 2008

B.S., Communications

Tennessee State University, Nashville, TN

Mentorship

FinTech Mentor

University of Georgia, Terry College of Business

Scholarship

Ronald E. McNair Scholar

University of Tennessee, Knoxville

Dalva Franklin in a burgundy top

Contact

Let's talk about your next finance leader.

I'm open to VP and Senior Director opportunities in FP&A, finance transformation, and strategic finance. Recruiters and hiring leaders are welcome to reach out directly.

Email dalva.l.franklin@gmail.com
Based in Atlanta, Georgia